50p in £1 of Cuts to Come: If That was an SME, How Could it be Done?
I ts Monday, and the like many an organisation, we were studying what the Chancellor George Osborn would leak before the forthcoming budget this Wednesday 16 March 2016. The elephant in the room is for us; how would we achieve this?

Government departments have lots on their plates as it is with running the country; there is only so much human resource you can squeeze or trim before it becomes self defeating. You make so many cuts you become unfit for purpose.

So, as a business how do we achieve optimum efficiency for maximum return? Zero hours contracts are hardly an ideal, nor are they, in our opinion ethical. So how do you cut your cloth according to your means? Do you have something no one else has? Do you have something that everyone wants? Do you know how to pitch your offering? Do you know who to pitch your offering too?

It’s the alchemy of marketing that creates demand where there once was none, so how can you possibly apply it to your reality? Time and time we have stressed is to stand out from the crowd you need to offer service and reliability above your competition. Repeat custom occurs with customer satisfaction. How do you achieve customer satisfaction? Does building trust and honesty help?

How can a one wo/man band achieve 50% of cuts for every one pound s/he spends and deliver the same if not more? The answer may seem elusive, it may seem unachievable but is it really?

If we look at nature we see it a little clearer? The smaller fish congregate and swim in shoals and the larger fish are more solitary. Seafaring mammals swim in family groups but they cooperate on intelligence not instinct. We cannot ascribe intelligence to fish can we.

So if the instinctual is to band together and buy together, share resources, and distribution channels then we are half way there are we not? So what else is there that we can do? If instinct is half the journey then with a little thought can we not achieve the rest?

If you can achieve more traction and therefore more conversions with minimal effort isn't that the key? If you look for the door to use the key which will open a whole new potential revenue stream and boost your sales and margins on those sales is it not worth a go?

For a long time we have toiled, for little or no gain, our intention is to be the very platform for many to dine at the table instead of feeding off the scraps. SMEs are the backbone of the economy, its for SMEs to increase the momentum and productivity of the nation, but how?

Buying power is key; can we not vote with our feet? The first place to start is to stop buying products or services from companies that avoid paying tax. Instead of buying a homogenised global brand have you considered buying local? Does buying local automatically mean more expensive?

Before there was more choice there was poor quality, which was the signature dish on the table in 1970s Britain and there are many that still believe that this is the case. Is it really? Where can you find, quality, value, service and satisfaction in a local product without feeling you are being fleeced?

Some may remember that a local plumber would charge an extortionate amount for an emergency call out, have a look at the problem, having been informed before what the problem is, yet still has to go and buy the part then come and fit it only for it to leak or require further investigation. When Polish builders came to Britain didn't many among us give a sigh of relief for getting the job done with fuss or stress and not feel fleeced or have lost more time and money from waiting in only for no one to turn up because it’s a Friday and the plumbers want to finish early and head down to the pub?

For the faults of EU the simple fact of the matter is increased competition, increases productivity and therefore its for the less efficient to either up their game or fall by the way side. Competition increases quality service value and reliability. So its true it really is survival of the fittest? We say when was it not?

The less efficient single state solutions of post war Europe have fallen by the wayside and what we have now is a capitalist system that is not fully recovered from its self destructive competitive (or anti-competitive) dare we say possibly illegal actions; or do we really?

What do we have today in London? What will London look like in 5 years? What will Britain be like in 5 years from now? Do we have the previous five to look back on as an example? The past five years have been the toughest in our teams collective memory. We have found safe harbour in WhereIts@London.

This may sound like a marketing ploy designed to get you to buy into what we are and what we are trying to achieve, and to a certain extent it is true; but if we can learn one thing that increases opportunities is socially responsible, honesty and trust building in those that you wish to convert from a lead to a sale. Its for the marketer so successfully communicate that to the reader.

If you have a suggestion that may answer the question set out in the headline please let us know because it’s the path to prosperity, and who doesn't want to prosper?


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